The psychology of weather forecasts

Run time: Saturday 9 September 13.00 – 19.00, Sunday 10 September 11.00 – 17.00

The human brain is powerful, but not without its limitations. One common consequence of the brain’s attempt to simplify information whilst it makes sense of the world around us is what we call ‘a cognitive bias’. So how do they relate to weather and the climate?

Helen Roberts, Socio-meteorologist at the Met Office is researching ways in which cognitive biases, can affect the way in which information is received and acted upon (or not). Through her work she aims to understand how common biases can inform more effective communications of weather forecast and warnings.

For access information and directions to this venue, and all British Science Festival venues, please click this link https://britishsciencefestival.org/british-science-festival-2023-venues